Rocco Did It Again! Explained

Rocco Did It Again!
Alias:Roc
Birth Name:Rocco Valdes
Birth Date:2 October 1984
Birth Place:Hialeah, Florida, U.S.
Years Active:2002–present

Rocco Valdes, known professionally as Rocco Did It Again!, is an American record producer, songwriter, music publisher, and music executive from Hialeah, Florida.[1] Valdes co-founded the record label Chase Records (or Chase Entertainment) in 2004, which has been credited with signing American singers T-Pain and Austin Mahone prior to their mainstream breakthroughs; Valdes remained the former's manager after his departure in favor of a major label, while the latter's record deal—first signed in 2012—led to a joint venture with Republic Records and Cash Money Records the following year.[2] By 2018, he served as the talent manager for fellow Floridian, rapper 9lokkNine prior to his December 2021 incarceration.[3] [4]

Early life

Rocco was born in Hialeah, Florida, where he attended Hialeah-Miami Lakes Senior High School. After High School, Valdes developed an interest in music and decided to attend Full Sail University in Winter Park, Florida. Initially, Valdes wanted to be a music engineer, but decided to he was more intrigued by the business side of music, only to find himself back on the technical side of music later in his career.[5] [6]

Career

Valdes began his career in 2002 at Def Jam Recordings, where he worked as an A&R assistant for two years. In 2004, Valdes discovered American singer T-Pain and managed his career in a joint venture with RCA Records for ten years. In 2012, Valdes signed pop singer Austin Mahone to his first recording contract in a joint venture with Universal Republic Records, and later Cash Money Records the following year.[7] In 2018, he became the manager of Orlando, Florida-based rapper 9lokkNine. He produced his song "223's" (featuring YNW Melly), which was released commercially the following year as Melly's single; where it then reached at number 34 on the Billboard Hot 100 chart. That same year, Valdes shifted focus onto further work in production and songwriting.[8] [9]

In the following years, he has been credited on the singles "Jump" by DaBaby, "Tick Tock" by Young Thug, "Alone" by Kim Petras and Nicki Minaj, and "Blick Blick" by Coi Leray. He produced and co-wrote Saweetie's 2021 single "Best Friend", which became a hit on the Billboard Hot 100 and Hot R&B/Hip-Hop Songs, peaked on the Rhythmic chart, and was nominated for Best Rap Song at the 64th Annual Grammy Awards. He has contributed to Lil Durk's 2023 single "All My Life", which won Best Melodic Rap Performance at the 65th Annual Grammy Awards.

Charted singles

List of singles as either producer or co-producer, with selected chart positions and certifications, showing year released, performing artists and album name
+List of singles written or co-written for other artistsTitleYearPeak chart positionsCertificationsAlbum
USUS R&B/HHUS
Rap
UKAUSCANGERIRESWINZ
"223's"
(YNW Melly featuring 9lokkNine)
201934 17 14 69 2753 38 6938

2× Platinum

Melly vs. Melvin
"Jump"
(DaBaby featuring YoungBoy Never Broke Again)
202017 9 6 627712

Gold

Blame It on Baby
"Best Friend"
(Saweetie featuring Doja Cat)
202114 6 6 16 25 39 1 369639

4× Platinum

Pretty Bitch Music
"Tick Tock"
96 37 34 34
"Blick Blick"
(Coi Leray featuring Nicki Minaj)
202237 1010 716810

Gold

Trendsetter
"Pretty Girl Era"
(Lu Kala)
202349
"Lottery"
(Latto featuring Lu Kala)
83 9 29 3262 1532
"Alone"
(Kim Petras featuring Nicki Minaj)
55 373235174Feed the Beast (Kim Petras album)
"All My Life"
(Lil Durk featuring J. Cole)
2 1 1 67 112311

2x Platinum

Almost Healed
"Stand By Me"
(Lil Durk featuring Morgan Wallen)
22 8 8 27 5

Platinum

Almost Healed
"Cowgirl"
(Nicki Minaj featuring Lourdiz)
87 23 Pink Friday 2
-"Woman's World"
(Katy Perry)
2024634777 656"143 (Katy Perry album)"
"—" denotes a recording that did not chart or was not released in that territory.

Discography (producer/composer)

List of songs as either producer or composer
+List of songs written or co-written for other artistsTitleYearArtist Album
Lifetimes2024 143
Woman's World143
Scarecrow
Slut Pop Miami
Slut Pop Miami
Slut Pop Miami
Slut Pop Miami
Slut Pop Miami
Slut Pop Miami
Slut Pop Miami
Slut Pop Miami
Slut Pop Miami
Cowgirl
2023Nicki MinajPink Friday 2
Flashy
City GirlsR.A.W. (City Girls album)
Treat Me Like A HoeKim PetrasProblématique (album)
Make Up your MindCordae
Stand By Me
Lil DurkAlmost Healed
All My Life
On FireSnow WifeQueen Degenerate
I Can't Stop
Big Boss Vette
Day OneTyga
Alone
Kim Petras
Georgia PeachQuinn XCIIThe People's Champ
1-800 Bad BitchSaucy Santana
ProblemBig Boss Vette
Lottery
Latto
Pretty Girls Walk
Get itBig Boss Vette
DollasBig Boss Vette
Pretty Girl EraLu Kala
Tick Tock2022JNR Choi
Make MeDirty Heads
Blick Blick
Coi Leray
AnxietyCoi Leray
Throat GoatKim Petras
Super Power BitchKim Petras
XXXKim Petras
Treat Me Like A SlutKim Petras
Slut PopKim Petras
Wootie WootA1 LaFlare
Coconuts2021Kim Petras
Icy ChainSaweetie
  • PBM
Tick TockYoung Thug
Trouble347aidan
Best Friend
Saweetie
Jump
2020Da Baby
Homeless Lottery347aidan
NeighborhoodMiles Wesley
Boy ByeBig Klit
223's
2019YNW Melly
Xmas Song20189lokkNine
Somebody Got Get It
2014Timeflies
You Da Shit2011Lil Wayne
Sweat
Bow Wow
Orgullo2010Pitbull
ImpressedMaejor
Change
2008T-Pain
Long Lap DanceT-Pain
Send Me An Email
2006J-Shin

Notes and References

  1. News: T-Pain's Managers Say The Best Place To Do Business Deals In Miami Is ... A Strip Club!. https://web.archive.org/web/20181212184421/http://www.mtv.com/news/2575906/t-pains-managers-say-the-best-place-to-do-business-deals-in-miami-is-a-strip-club/. dead. December 12, 2018. Reid. Shaheem. MTV News. May 8, 2020.
  2. Rocco Valdes. .
  3. Austin Mahone Signed Record Deal With Universal Republic/Chase. . August 28, 2012 .
  4. Web site: Rocco Valdes. Grammy Awards.
  5. Web site: The Making of Baby Bieber. The Hollywood Reporter. June 5, 2012. en. May 8, 2020.
  6. Rocco "Did It Again!" Valdes. Billboard. May 8, 2020.
  7. Web site: Rocco Valdes - Investor Profile | Foundersuite .
  8. Web site: Rocco Valdes Credits. AllMusic. en-us. May 8, 2020.
  9. Web site: The Making Of YNW Melly "223s" With 9lokknine & Rocco Did It Again!. Genius. en. May 8, 2020.