Michelle Phan Explained

Michelle Phan
Birth Date:11 April 1987
Birth Place:Boston, Massachusetts, U.S.[1]
Other Names:Phan Tuyết Băng
Nationality:American
Occupation:Entrepreneur, influencer, Beauty YouTuber
Years Active:2007–present
Module:
Embed:yes
Michelle Phan
Channel Name:MichellePhan
Years Active:2006–present
Subscribers:8.79 million
Views:1.04 billion
Silver Button:yes
Gold Button:yes
Stats Update:December 31, 2021

Michelle Phan (born April 11, 1987) is an American beauty YouTuber.[2] She is the founder and owner of the cosmetics line EM Cosmetics.

Early life

Michelle Phan was born on April 11, 1987, in Boston, Massachusetts.[3] [1] Both her parents were of Vietnamese origin. Phan has an elder brother and younger half-sister. Phan's father was a compulsive gambler and left the family when she was 6 years old.[4] Her mother remarried but eventually left Phan's step-father after years of abuse.[5] Phan, her brother, and her half-sister followed their mother to Tampa, Florida, where she attended Tampa Bay Technical High School.[6]

Phan attended Ringling College of Art and Design but dropped out due to financial issues.[7] In March 2014, Phan received her Honorary Doctorate of Arts degree from Ringling.[8] [9]

Career

Blog and YouTube career

In 2005, Phan had a personal blog where she posted makeup tutorials, which led her followers to request more.[10] She began posting tutorial vlogs on Xanga under the username "Ricebunny" and then began posting on YouTube in May 2007.[11] [12]

BuzzFeed featured two of Phan's "How To Get Lady Gaga's Eyes" makeup tutorials in 2009 and 2010, which helped them go viral and brought her over a million subscribers.[13] [14]

Notes and References

  1. Web site: Draw My Life - Michelle Phan. https://ghostarchive.org/varchive/youtube/20211220/05KqZEqQJ40 . 2021-12-20 . live. YouTube. May 19, 2013. December 23, 2016.
  2. News: Wischhover . Cheryl . The Rebirth of YouTube Beauty Pioneer Michelle Phan . . . April 10, 2017 . December 6, 2018 . April 4, 2019 . https://web.archive.org/web/20190404042147/https://www.racked.com/2017/4/10/15185246/michelle-phan-giving-up-youtube-em-cosmetics . live .
  3. Web site: Glamorous Birthday Look. https://ghostarchive.org/varchive/youtube/20211220/plV8PK5w2Jg . 2021-12-20 . live. YouTube. April 9, 2009. December 23, 2016.
  4. Web site: Forbes 30 Under 30: Art & Style . . 2015 . 2024-05-06 . January 7, 2016 . https://web.archive.org/web/20160107204320/http://www.forbes.com/30-under-30-2015/#/art-style . live .
  5. Web site: Michelle Phan - NYLON February Cover Star. 2016-01-06. NYLON. en. 2020-03-06. December 16, 2019. https://web.archive.org/web/20191216094153/https://nylon.com/articles/michelle-phan-february-cover-star. live.
  6. Web site: Michelle Phan, a YouTube sensation for her makeup tutorials, has transformed her life . Tampabay.com . 2015-04-25 . https://web.archive.org/web/20160304041424/http://www.tampabay.com/features/humaninterest/michelle-phan-a-youtube-sensation-for-her-makeup-tutorials-has-transformed/1029747 . March 4, 2016 . dead .
  7. Web site: Ricapito . Maria . Viral Videos: Michelle Phan's Rise to YouTube Stardom . Vanityfair.com . 2010-05-28 . 2015-04-25 . March 4, 2016 . https://web.archive.org/web/20160304092920/http://www.vanityfair.com/style/2010/05/its-a-bad-pun-thats . live .
  8. Web site: Ringling College: Internet Phenom Michelle Phan Receives Honorary Doctorate from Ringling College . Ringling.edu . 2015-04-25 . https://web.archive.org/web/20150905203159/http://www.ringling.edu/campus-student-life/life-ringling/campus-buzz/internet-phenom-michelle-phan-receives-honorary-doctorate-from-ringling-college/ . September 5, 2015 . dead .
  9. Web site: Forbes. Jihan. Michelle Phan Talks Success, Her New Book and Miley Cyrus at the Unleash YouTube Event. April 24, 2014. The Fashion Spot. 20 February 2015. January 29, 2016. https://web.archive.org/web/20160129113728/http://www.thefashionspot.com/runway-news/398751-interview-with-michelle-phan/. live.
  10. News: Wick. Krista. Meet Michelle Phan, Accidental Millionaire. July 24, 2013. The Insider. May 26, 2012. ET Online. Phan is the second-most popular female personality on YouTube and has become spokeswoman for Lancome thanks to the success of her online videos. She also recently partnered with Glamhouse for her Jewelry line Ever Eden.. February 17, 2014. https://web.archive.org/web/20140217030735/http://theinsider.etonline.com/gossip/52419_Michelle_Phan_The_Accidental_Millionaire/. dead.
  11. News: Hayes. Stephanie. Michelle Phan, a YouTube sensation for her makeup tutorials, has transformed her life. July 24, 2013. Tampa Bay Times. August 22, 2009. https://web.archive.org/web/20160304041424/http://www.tampabay.com/features/humaninterest/michelle-phan-a-youtube-sensation-for-her-makeup-tutorials-has-transformed/1029747. March 4, 2016. dead.
  12. Web site: ricebunny.xanga.com . ricebunny.xanga.com . June 20, 2013 . June 24, 2013 . September 18, 2013 . https://web.archive.org/web/20130918040802/http://ricebunny.xanga.com/ . live .
  13. Web site: Tamar Anitai. Makeup Tutorial: Learn How To Get Lady Gaga's Scary 'Bad Romance' Eyes. MTV. January 27, 2010. April 17, 2010. dead. https://web.archive.org/web/20100403081613/http://buzzworthy.mtv.com/2010/01/27/makeup-tutorial-learn-how-to-get-lady-gagas-scary-bad-romance-eyes/. April 3, 2010. mdy-all.
  14. Web site: Lancôme Signs Michelle Phan, YouTube Makeup Star. Main.stylelist.com. July 22, 2014. July 29, 2014. https://web.archive.org/web/20140729010938/http://main.stylelist.com/2010/02/10/lancome-michelle-phan/. dead.
  15. News: Fenn. Donna. 30 UNDER 30 Remember These Names: The 2015 30 Under 30 List Is Here. Inc.com. April 24, 2015. April 24, 2015. November 22, 2019. https://web.archive.org/web/20191122010330/https://www.inc.com/donna-fenn/meet-the-2015-30-under-30.html. live.
  16. News: Adams. Susan. Forbes' 30 Under 30. Forbes.com. April 24, 2015. September 5, 2017. February 20, 2015. https://web.archive.org/web/20150220065135/http://www.forbes.com/30under30/#/art-style. live.
  17. https://www.forbes.com/sites/natalierobehmed/2015/10/05/how-michelle-phan-built-a-500-million-company/ How Michelle Phan Built A $500 Million Company
  18. News: Hou . Kathleen . 2019-09-26 . Michelle Phan Was YouTube's Biggest Beauty Star. Then She Vanished. . . 2020-06-02 . March 18, 2020 . https://web.archive.org/web/20200318063510/https://www.thecut.com/2019/09/michelle-phan-youtube-beauty-star-on-why-she-left.html . live .
  19. News: Fuller . Gillian . 2017-06-02 . Michelle Phan Returns To YouTube After A Yearlong Hiatus To Explain Why She Left . . 2020-06-02 . July 29, 2018 . https://web.archive.org/web/20180729230521/https://www.allure.com/story/michelle-phan-explains-year-long-social-media-absence . live .
  20. News: Spangler . Todd . 2019-06-01 . Michelle Phan Relaunches YouTube Channel After Two-Year Hiatus . . 2020-06-02 . August 12, 2020 . https://web.archive.org/web/20200812131503/https://variety.com/2019/digital/news/michelle-phan-relaunches-youtube-channel-music-1203230812/ . live .
  21. Web site: 21 Success Mavericks. Success Magazine. June 1, 2013. July 22, 2014. July 8, 2014. https://web.archive.org/web/20140708134019/http://www.success.com/article/21-success-mavericks. live.
  22. Web site: Michelle Phan's Ipsy Hits $150 Million In Revenue, Launches Open Studios. Tubefilter. May 29, 2015. 2015-08-12. July 29, 2015. https://web.archive.org/web/20150729182336/http://www.tubefilter.com/2015/05/29/ipsy-open-studios-generation-beauty-michelle-phan/. live.
  23. News: Humphrey. Michael. September 21, 2011. Michelle Phan: On Beauty, Bob Ross And Future Success. Forbes. July 24, 2013. May 14, 2019. https://web.archive.org/web/20190514094441/https://www.forbes.com/sites/michaelhumphrey/2011/09/21/michelle-phan-on-beauty-bob-ross-and-future-success/. live.
  24. Web site: Beauty Gurus How-To: Becoming a YouTube Star. Yahoo! Shine. July 22, 2014. April 5, 2014. https://web.archive.org/web/20140405040846/https://shine.yahoo.com/secrets-to-your-success/beauty-gurus-becoming-youtube-star-200400803.html. dead.
  25. Web site: YouTube's Beauty Guru Michelle Phan Lands Own L'Oreal Makeup Line Video . Abcnews.go.com . 2015-04-25 . February 25, 2021 . https://web.archive.org/web/20210225011014/https://abcnews.go.com/GMA/video/youtubes-beauty-guru-michelle-phan-lands-loreal-makeup-19979777 . live .
  26. Web site: Michelle Phan acquires EM Cosmetics from Ipsy. US. FashionNetwork com. FashionNetwork.com. en-US. 2020-03-06. June 8, 2023. https://web.archive.org/web/20230608014517/https://us.fashionnetwork.com/news/Michelle-phan-acquires-em-cosmetics-from-ipsy,871531.html. live.
  27. Web site: ℳ on Instagram: "This isn't a rebranding. It's a rebirth. New @emcosmetics coming soon. ˗ˏˋ Φ ˎˊ˗". https://ghostarchive.org/iarchive/s/instagram/BOTbZZAhj7c . 2021-12-24 . limited. Instagram. en. 2020-03-06.
  28. Web site: Michelle Phan is Leaving ipsy to Lead EM Cosmetics Full-Time. Latimer. Audrey. Global Cosmetic Industry. September 29, 2017. en. 2020-03-06. August 3, 2020. https://web.archive.org/web/20200803120625/https://www.gcimagazine.com/marketstrends/segments/cosmetics/Michelle-Phan-is-Leaving-ipsy-to-Lead-EM-Cosmetics-Full-Time-448536593.html. live.
  29. Web site: Endemol Beyond USA Aligns Forces in Exclusive Deal with Acclaimed Digital Pioneer Michelle Phan and Her Multi-Channel Network, FAWN, to Build a Premium Lifestyle Network for Women. Endemolusa.tv. May 2, 2014. December 23, 2014. https://web.archive.org/web/20141223051428/http://endemolusa.tv/news/article/youtube-star-michelle-phan-inks-pact-with-endemol. dead.
  30. Bacher . Danielle . February 2016 . Michelle Phan: Life is Beautiful . . 60–69 . . January 10, 2016 . https://web.archive.org/web/20160110235253/http://www.nylon.com/articles/michelle-phan-february-cover-star/ . live .
  31. Web site: Michelle Phan goes beyond YouTube with Icon multi-channel network. April 2015. Theguardian.com. April 1, 2015. April 2, 2015. https://web.archive.org/web/20150402013257/http://www.theguardian.com/technology/2015/apr/01/michelle-phan-youtube-icon-endemol-beyond. live.
  32. News: Spangler. Todd. YouTube's Michelle Phan Launches Music Label. Variety. September 26, 2014. December 28, 2017. June 22, 2017. https://web.archive.org/web/20170622022749/http://variety.com/2014/digital/news/youtubes-michelle-phan-launches-music-label-1201313733/. live.
  33. Web site: Make Up by Michelle Phan. Randomhouse.com. October 21, 2014. October 20, 2014. https://web.archive.org/web/20141020045439/http://www.randomhouse.com/book/228336/make-up-by-michelle-phan. live.
  34. Web site: Michelle Phan (visual voices guide) . Behind The Voice Actors . 18 August 2022 . August 18, 2022 . https://web.archive.org/web/20220818045625/https://www.behindthevoiceactors.com/Michelle-Phan/ . live .
  35. EJ . Dickson . A Top YouTube Beauty Guru Has an Ugly History of Peddling Pseudoscience Bullshit . . 2022-05-22 . 2024-05-06 . April 27, 2024 . https://web.archive.org/web/20240427061725/https://www.rollingstone.com/culture/culture-news/michelle-phan-youtube-beauty-guru-wheelchair-joe-dispenza-pseudoscience-1347580/ . live .
  36. Web site: July 16, 2014 . Ultra International Music Publishing, LLC et al v. Michelle Phan . Dec 22, 2014 . Docket Alarm . December 22, 2014 . https://web.archive.org/web/20141222223738/https://www.docketalarm.com/cases/California_Central_District_Court/2--14-cv-05533/Ultra_International_Music_Publishing_LLC_et_al_v._Michelle_Phan/ . live .
  37. Web site: July 22, 2014 . YouTube star Michelle Phan sued over copyright . July 22, 2014 . BBC News . July 22, 2014 . https://web.archive.org/web/20140722141238/http://www.bbc.co.uk/news/technology-28418449 . live .
  38. Web site: July 28, 2014 . Ultra Records Responds to Michelle Phan & Kaskade Copyright Controversy . Radio.com . July 29, 2014 . July 29, 2014 . https://web.archive.org/web/20140729062559/http://radio.com/2014/07/28/ultra-records-responds-to-michelle-phan-kaskade-copyright-controversy/ . live .
  39. Web site: July 24, 2012 . YouTube Star Michelle Phan Fights Back Against Multi-million Dollar Lawsuit . Mashable.com . February 9, 2015 . February 9, 2015 . https://web.archive.org/web/20150209224741/http://mashable.com/2014/07/24/michelle-phan-lawsuit/ . live .
  40. Web site: Phan . 2015-04-25 . Scribd.com . March 6, 2016 . https://web.archive.org/web/20160306191322/https://www.scribd.com/mobile/doc/240185736/embed . live .
  41. Web site: August 13, 2015 . YouTube Star Michelle Phan Settles Dispute with Dance Label Ultra Records . hollywoodreporter.com . August 15, 2015 . August 15, 2015 . https://web.archive.org/web/20150815181301/http://www.hollywoodreporter.com/thr-esq/youtube-star-michelle-phan-settles-815153 . live .
  42. Web site: Peggy Wang . How to Get Lady Gaga Googly Eyes [VIDEO&#93; |publisher=BuzzFeed |date=July 9, 2010 |access-date=July 15, 2010 |archive-date=August 8, 2010 |archive-url=https://web.archive.org/web/20100808115024/http://www.buzzfeed.com/peggy/how-to-get-lady-gaga-googly-eyes/ |url-status=live }}</ref><ref name="vanityfair.com">{{cite web | title=Viral Videos: Michelle Phan's Rise to YouTube Stardom | url=http://www.vanityfair.com/online/beauty/2010/05/its-a-bad-pun-thats.html | author=Maria Ricapito | work=[[Vanity Fair (magazine)|Vanity Fair]] | date=May 28, 2010 | access-date=May 28, 2010 | archive-date=June 14, 2011 | archive-url=https://web.archive.org/web/20110614160618/http://www.vanityfair.com/online/beauty/2010/05/its-a-bad-pun-thats.html | url-status=dead }} In 2010, Lancôme made Phan their official video make-up artist after she featured some of their products in her videos, making her the company's first Vietnamese-American spokesperson.[14]

    In 2015, Phan was named to the Inc. 30 under 30 and Forbes 30 under 30 lists.[15] [16] The same year, she raised $100 million to value the company Ipsy at over $500 million.[17]

    Phan abruptly went on hiatus from YouTube in 2015.[18] On June 1, 2017, Phan posted her first video since the hiatus explaining why she took her break. Phan cited legal troubles, the failure of EM Cosmetics' initial launch, and her issues with self-image as what lead her to decide to take a break.[19] She continued her hiatus until officially returning to YouTube in September 2019.[20]

    Business ventures

    In 2011, Phan co-founded MyGlam, a monthly beauty product subscription service. It launched in September 2012 and has since been renamed Ipsy.[21] Ipsy is a sponsor of the Generation Beauty conference.[22] Phan became a YouTube advertising partner and launched FAWN, a YouTube MCN (multi-channel network), in 2012.[23] [24]

    On August 15, 2013, L'Oreal launched a new cosmetic line called EM Cosmetics by Michelle Phan,[25] dedicating the brand to her mother. In April 2015, Phan bought L'Oreal's share of EM Cosmetics through Ipsy, which she confirmed on her Instagram in December 2016;[26] she later acquired the company from Ipsy and relaunched it in April 2017.[27] [28] During this time, Phan also resigned from Ipsy in order to focus on EM Cosmetics.

    In May 2014, Phan announced her partnership with Endemol Beyond USA to build a talent network to feature people from YouTube and create content for millennials.[29] The ICON network, dedicated to "beauty, lifestyle and entertainment," launched in March 2015 online and on television via Roku.[30] [31] In September 2014, Phan partnered with Cutting Edge Group to launch Shift Music Group.[32] Phan published a book with Random House in October 2014, titled Make Up: Your Life Guide to Beauty, Style, and Success -- Online and Off.[33]

    Other career ventures

    In 2017, Phan launched a webtoon titled Helios: Femina. In 2021, Phan provided the voice of Blackberry Cookie, a character in the video game , which was uncredited in-game.[34]

    Personal life

    Phan's sister-in-law is fellow beauty YouTuber Promise Phan. The two have collaborated on each other's channels throughout the years.

    Phan is a believer of alternative medicine and has promoted products and beliefs based on pseudoscience.[35]

    Copyright infringement lawsuit

    In July 2014, Ultra Records sued Phan in the United States District Court for Los Angeles for copyright infringement relating to the music used in her YouTube videos.[36] Ultra sought up to $150,000 in damages per infringement for up to 50 instances of alleged infringement, for a total of up to $7.5 million.[37] [38] Phan's representatives stated that she had received permission from Ultra to use the music,[39] and Phan filed a countersuit against Ultra Records on September 18, 2014, in the United States District Court for the Central District of California.[40] In August 2015, both suit and countersuit were dropped when both parties agreed to settle out of court. The terms of the agreement were not made public.[41]

    Awards and nominations

    YearNominatedAwardResult
    2014Michelle PhanTeen Choice Award for Choice Web Star: Fashion/Beauty
    Michelle PhanTeen Choice Award for Choice Web Star: Female
    Michelle Phan2014 Streamy AwardsStreamy Award for Inspiration Icon Award
    Michelle PhanShorty Award for Best YouTube Guru
    2015Michelle PhanTeen Choice Award for Choice Web Star: Fashion/Beauty
    Michelle PhanTeen Choice Award for Choice Web Star: Female
    2016Michelle PhanTeen Choice Award for Choice Web Star: Fashion/Beauty

    Publications

    External links

    .