Macron (sportswear) explained

Macron S.p.A.
Type:Private
Location City:Crespellano, Bologna
Location Country:Italy
Area Served:Worldwide
Industry:Textile
Revenue: 196.6m (2023)
Num Employees: 373 (2023)

Macron S.p.A. is an Italian manufacturer of sportswear and athletic clothing, headquartered in Crespellano, Bologna. It is considered a European leader in the production of active sportswear.

Macron operates in three main business areas:

Origin of name

The company's name comes from the greek prefix "μακρο-" (makro-) which means "large". This is to emphasize the large scope of the company and its view for the business. It was then modified to "Macron" to be the opposite of "micron", which is a unit of length to measure something small.[1]

History

Macron was founded in 1971 as a distributor of American sportswear brands in Italy. A major expansion of the organisation took place in 1994, coincident with relocation and consolidation to Crespellano.

Macron began providing teamwear to professional football in 2001, its first contract being with Bologna. Expansion beyond the domestic Italian market began in 2005.

In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, with the stadium becoming known as the Macron Stadium from July 2014. Macron supplanted Reebok as both stadium sponsor and kit supplier.

Corporate governance

, Macron's chief executive officer (CEO) was Gianluca Pavanello.[2] and the company's president was Francesco Bromioli.[3]

Sponsorships and customers

Macron sponsors or makes a variety of organisations, teams and, events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. The following is a partial list of these sponsorship/customer relationships.

Associations

Australian rules football

Baseball

Basketball

National teams

Club teams

Cricket

National teams

Esports

Football

International confederations

International competitions

=Africa

=

=Asia

=

=Americas

=

=Europe

=

=Oceania

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Domestic leagues

Referees

Macron is also the official referee kits supplier for the leagues:

Club teams

Albania
Algeria
Angola
Armenia
Aruba
Australia
Austria
Bahrain
Belgium
Belarus
Bosnia and Herzegovina
Bulgaria
Cameroon
Canada
Chile
Croatia
Cyprus
Czech Republic
Denmark
Egypt
England
Ethiopia
Finland
France
Georgia
Germany
Gibraltar
Greece
Hong Kong
Hungary
Iceland
Ireland
Italy
Japan
Kazakhstan
Kosovo
Kuwait
Latvia
Lebanon
Lithuania
Luxembourg
North Macedonia
Malawi
Mali
Malta
Moldova
Morocco
The Netherlands
Norway
Northern Ireland
Oman
Poland
Portugal
Romania
Russia
Rwanda
Saudi Arabia
Scotland
Serbia
Slovenia
Somalia
Slovakia
South Korea
Spain
Sweden
Switzerland
Tahiti
Tunisia
Turkey
Ukraine
United Arab Emirates
United States
Uzbekistan
Wales

Futsal

Domestic Leagues

Club teams

Handball

Club teams

Rugby Union

Club teams

Rugby League

Weightlifting

Volleyball

National teams

Club teams

Wheelchair power hockey

Wrestling

Notes and References

  1. https://www.youtube.com/watch?v=WN-R1pVo94M
  2. Web site: Gianluca Pavanello . 12 Feb 2015 . .
  3. Web site: Francesco Bormioli, Macron SpA . 12 Feb 2015 . .
  4. Web site: Macron ще облича националните отбори по футбол на България.
  5. Web site: No More Adidas - Georgia Sign Macron Deal.
  6. Web site: Novo uniforme da arbitragem da CBF é lançado em parceria com a Macron.
  7. Web site: MACRON NUOVO PARTNER TECNICO DEL CANON SPORTIF DE YOUNDÉ.
  8. Web site: Accrington Stanley Sign New Kit Deal with Macron - No More Adidas .
  9. Web site: No More Avec - Bradford City Announce Macron Deal .
  10. Web site: Dinamo Batumi Sign Macron Deal to Celebrate Centenary - No More Errea .
  11. Web site: Dee sign with Macron. 14 January 2019.
  12. Web site: Motherwell confirm deal with Macron. 28 April 2014 .
  13. Web site: Queen's Park: New kit supplier. 20 June 2022 .
  14. Web site: St Johnstone 19-20 Home and Away Kits Revealed.
  15. https://www.footyheadlines.com/2024/06/no-more-adidas-osasuna-signs-macron-kit-deal.html No More Adidas: Osasuna Signs Macron Kit Deal
  16. Web site: Basel to Leave Adidas for Macron After 10 Years.
  17. Web site: FC Thun 19-20 Home & Away Kits Released.