Encyclopedia of Major Marketing Strategies explained
Encyclopedia of Major Marketing Strategies (formerly Encyclopedia of Major Marketing Campaigns) is a multi-volume reference work that describes and analyzes major marketing campaigns, published by Gale.[1] [2]
Volumes:
- I (1999)
- II (2007)
- III (2013)
- IV (2019)
Notes and References
- Scott. Penny. 2014. "Encyclopedia of Major Marketing Strategies.". Reference & User Services Quarterly. 54. 2. 61. .
- Fadel. Stephen. 2019-04-03. Encyclopedia of major marketing strategies, volume 4. Journal of Business & Finance Librarianship. 24. 1–2. 69–71. 10.1080/08963568.2019.1632647. 198363044. 0896-3568.